We strategically use design and data to sell your idea.
Regan Li
Designer and Founder
Del Monte Canned Fruit was once an American classic, but what happened?
Del Monte Canned Fruit Pitch Deck
Del Monte Canned Fruit Pitch Deck
A new brand strategy for Del Monte to target the mordern audience
A new brand strategy for Del Monte to target the mordern audience
Client
Client
Mockup
Mockup
Duration
Duration
2 weeks
2 weeks
Date
Date
Apr 8, 2025
Apr 8, 2025
People are not eating enough fruits nowadays.
People are not eating enough fruits nowadays.
We went behind the researches and studies and strategically picked out useful data that can be used to help Del Monte.
We went behind the researches and studies and strategically picked out useful data that can be used to help Del Monte.
How do we keep the history while staying on trend with the society?
How do we keep the history while staying on trend with the society?
We chose to renew the brand strategy without rebranding Del Monte. We asked ourselves, how can quietly educate people and change the stigma in their minds about canned fruits?
We chose to renew the brand strategy without rebranding Del Monte. We asked ourselves, how can quietly educate people and change the stigma in their minds about canned fruits?
